On Monday, IHOP (formerly known as The International House of Pancakes) unveiled, writes Adweek, "a new logo for the emoticon era." The only significant change in its updated design was the addition of a mouth under the "op." That newly created smiley face—according to Kirk Thompson, IHOP's VP of Marketing—represents how much their "world famous pancakes [make guests] smile." But could they not tell that the new face is smiling through its tears?
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